Hi, I’m Genevieve. Senior Product Designer specialising in growth, onboarding, and Human-AI design. This site is a conversation, not a résumé.
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Senior Product Designer for profitable SaaS. Growth, onboarding, and Human-AI design.
Senior/Lead Product Designer specialising in growth, onboarding, and Human-AI design. 8+ years, 20+ shipped products. ADPList Top 10 in Growth Design. Currently in Porto, working remote-first across US and EMEA.
I led the design of Angie, an AI copilot inside Salsify that reviews retailer products against Kroger’s quality and style standards. The strategic call was deciding when the AI auto-fixes, when it surfaces for human judgment, and when it stays out entirely. I drew that line around consequence reversibility. Angie shipped in 2025 and now runs across product content published to Kroger through Salsify.
Led the post-acquisition redesign of Ship.com, turning two bolted-together platforms into a single seamless experience. Data-informed decisions and tight customer-feedback loops drove a +12 point NPS lift, signalled a market-share rebound, and set up the company’s next growth curve.
Led the redesign of OneClick’s shift-management platform from unpolished MVP to mature, scalable UI. The design infrastructure that helped the company protect rapid growth and gain ~18% market share over competitors.
Redesigned the first 15 minutes of Simplero from cold dashboard to guided, intuitive setup, moving the activation needle and quietly fixing a long tail of churn drivers along the way.
AI design is producing new interaction patterns faster than it is producing names for them. Here are twenty terms to close some of that gap.
The difference between AI that feels like thinking alongside something and AI that feels like issuing commands to a system is almost entirely a design decision — and designers are usually not the ones making it.
Cognitive outsourcing is real — and it does not require laziness. Here is how to let AI do the heavy lifting while keeping the reasoning yours.
You write a thorough prompt, the output is competent but not quite right, and you iterate without knowing why. The gap has a name — and closing it takes one sentence.
A PM with Claude and a stack of skill-MDs can ship a product. The case for designers isn’t that AI can’t execute — it’s permutation collapse.
AI made prototypes cheap and the design process flipped. Research now wraps around the prototype instead of preceding it. Here’s the method.
AI dropped the cost of generating design variants below the cost of choosing among them. The team’s stopping rule broke. Here’s how to close the loop.
Claude Design dropped five days into a workflow rebuild and made it almost obsolete. The job is no longer staying current. The job is staying flexible.
You set out to design AI-first and the surface still reads as a CRUD form with a chat box stapled on. The slip has a name. Here is how to spot it and break out of it.
8+ years in product design. 20+ shipped SaaS products. ADPList Top 10 in Growth Design, 6 times in a row. Based in Porto, available May 2026.