I make the design calls profitable SaaS teams build their next curve on.

I'm Genevieve. Senior Product Designer with eight-plus years in product, twenty-plus shipped SaaS products, and a US/EMEA career split that means timezone juggling is a known quantity, not a learning curve.

My specialty is the messy intersection of growth, onboarding, and Human-AI design: the work where the right interaction is also a strategic call about what the product is trying to be. The Salsify project is the most recent shipped example, an AI quality reviewer for Kroger product content where the strategic call was deciding when the AI auto-fixes vs. asks, drawn around consequence reversibility.

I treat design as a load-bearing partner discipline, not a service function. That means decisions get made in the room with PM and engineering, principles get written down and countersigned, limits states get designed first, and the work ships to a real beta inside a month. The work that doesn't survive contact is the work I want to know about early.

I also write Human by Design, a publication on Human-AI interaction where I work out the principles I end up writing inside engagements anyway. Worth a read if you’re shipping AI features and the surface keeps drifting toward generic-assistant register.