Lead Product Designer for agentic AI, growth and research in B2B SaaS.

I’m Genevieve Craig, a Lead Product Designer at proSapient with more than eight years of experience designing B2B SaaS products. At proSapient I lead a design team of three and lead design for the agentic AI features that source experts and match them to client projects. The matching agent reduced time to match from one hour to five minutes, with 89% agent adoption.

Before proSapient, I was a Senior Product Designer at Salsify, where my team owned the AI Feedback Report flow for Kroger, built on Angie, Salsify’s shared AI capability. As the solo design lead, I designed how customers validate product content against Kroger’s standards and resolve its feedback, and the flow reduced manual review load by approximately 93%. Earlier, as UX Lead at Product Forward, a product design agency, I worked with the founders and CPOs of B2B SaaS companies on growth, onboarding and design systems, including the Ship.com, OneClick and Simplero projects on this site.

Most of my work sits where research, growth and AI meet. I start with discovery to understand the pain points, decide with product and engineering where an agent should act on its own and where a person needs to review or approve its output, and measure the result through adoption, activation and retention. At proSapient I also created the agentic AI design system and UX guidelines, which give product and engineering one standard for agent behaviour, transparency and human handoff.

I also write Human by Design, a publication about human-AI interaction, and I have been an ADPList Top 10 mentor in Growth Design for six consecutive cycles.