Selected work
Four shipped products. Four outcomes that paid back.
Salsify cut manual review load 93%. Ship.com lifted NPS +12 points through a post-acquisition merger. OneClick gained ~18% market share over competitors. Simplero lifted 7-day activation 38%.
Growth, onboarding, and Human-AI design. The work where the strategic call and the design call are the same call.
Salsify · An AI copilot for Kroger product content quality.
I led the design of Angie, an AI copilot inside Salsify that reviews retailer products against Kroger’s quality and style standards. The strategic call was deciding when the AI auto-fixes, when it surfaces for human judgment, and when it stays out entirely. I drew that line around consequence reversibility. Angie shipped in 2025 and now runs across product content published to Kroger through Salsify.
AI copilotFeaturedEnterprise SaaSShip.com · Cross-platform unification that lifted NPS and reset the growth trajectory.
Led the post-acquisition redesign of Ship.com, turning two bolted-together platforms into a single seamless experience. Data-informed decisions and tight customer-feedback loops drove a +12 point NPS lift, signalled a market-share rebound, and set up the company’s next growth curve.
Post-acquisitionCross-platformGrowthOneClick · Maturing a category-leading product from MVP to mainstream.
Led the redesign of OneClick’s shift-management platform from unpolished MVP to mature, scalable UI. The design infrastructure that helped the company protect rapid growth and gain ~18% market share over competitors.
GrowthWorkflow designMaturitySimplero · Rewriting onboarding so customers actually reach their first win.
Redesigned the first 15 minutes of Simplero from cold dashboard to guided, intuitive setup, moving the activation needle and quietly fixing a long tail of churn drivers along the way.
ActivationOnboardingRetention