Genevieve Craig

Open to conversations

The roles I’m open to discussing.

I’m open to conversations about Lead Product Designer roles in B2B SaaS, particularly with teams building agentic AI products. I’m currently a Lead Product Designer at proSapient, so I discuss timing and start dates directly with each hiring team.

My strongest fit is work that combines research, growth and agentic AI: deciding where an agent acts on its own and where people stay in control, and measuring the outcome through adoption, activation and retention. My most recent examples are the expert-matching agent at proSapient and the AI Feedback Report flow for Kroger at Salsify.

I’m based in Porto, Portugal, on Western European Time, and I work remotely with teams across Europe and the US.

What I’m looking for

  • A B2B SaaS company where design works alongside product and engineering on strategy and roadmap decisions.
  • Lead scope, leading and mentoring a small design team while staying hands-on in discovery and design.
  • Products where AI is central to the value, with a team that takes AI UX, transparency and human oversight seriously.
  • A culture that documents design principles and decisions so the team can build on them over time.

Where I would be a poor fit

  • Roles where design only executes decisions that product or engineering have already made.
  • Teams that add AI features for marketing purposes without investing in how people use and trust them.
  • Hiring processes that include take-home assignments longer than five hours.